Why is tech advertising jobs to women and not men?

A fabulous article by Julie here. This stuff is right on my mind at the moment and she's articulated it so well. Some good quotes:

“While men are likely to apply to jobs for which they meet only 60% of the qualifications, women are much more likely to hesitate unless they meet 100% of the listed requirements.”

“To make job listings more appealing, companies can reduce their list of requirements, or at least be more honest about which ones actually matter and choose carefully the words they use.”

https://medium.com/@syswarren/why-is-tech-advertising-jobs-to-women-and-not-men-ecd7c4a12909